Four steps to generate your website content

1. Define your keywords

Keywords are the core of creating the content for your website. The keywords that you select will be used throughout all the phases of creating and marketing your website. Set out a list of the words that best describe your company and your products and services.

2. Create a website structure

Begin to detail the menus and navigation of your website. Your banner, buttons, content, tables, images, hyperlinks and forms all need to have a space on your site. Start with a simple structure and slowly add in all the other parts, remembering to keep your keywords top of mind. Don’t stress if this feels intimidating, DIGICoCo will assist you throughout the process of creating a website for yourcompany.

3. Write down all the webpage details

Each page of your website will need a page title, content title, subheadings, content paragraphs and images. Each product or service will need descriptions and details so your potential clients can make informed decisions and be encouraged to take action by making an enquiry on your product service.

4. Keep your website content fresh

A website is not a static page. Your products and services need to stay up to date and your business needs to be seen as current by having up to date information about what your company is involved in. Website content calendars set out a plan to ensure you generate fresh content and keep your website up to date.

DIGICoCo is based in Johannesburg and assists clients with creating website content for new and existing websites. Contact DIGICoCo to discuss how we can assist you improve your current website content or create a new website for your company.