How to create content for your website
Creating content for your website involves more than just putting text and images onto the page.
The content for your website needs structure to ensure it covers everything you need to communicate and is easily understandable to your website visitors and clients.
Create a page structure of your main pages and sub pages. This will assist you organise your thoughts, products, services and content parts. Once you have an overall idea of the type of content you want included on your website, you can begin creating the content pieces for each page.
Pages of content can make a page unappealing, so you need to consider adding images, tables, buttons, banners and graphs to improve the visual appeal of the message on your webpage. Make a list of the different image parts that you will need on each page to ensure you create all the necessary parts, to add to your webpage as it’s built.
Your website will need to have ongoing fresh content so ensure it remains interesting to your visitors, clients and search engines! A monthly or annual content plan is useful to set out the frequency and volume of the updates to our website and ensure you cover all the content you need. Content calendars are also useful to ensure you plan in advance to cover specials, promotions and events.
DIGICoCo is a digital communications company based in Johannesburg that assists its clients with creating and maintaining content for their websites.