How to create the best designed website

Website design involves many parts and it’s not just about how the website looks when the webpage loads. To get real value out of your website design, focus on all the design elements to ensure each visitor to your website is touched by multiple design elements for greater success.

What makes a good website design?

A website consists of three design elements all created to achieve a great user experience. A website is considered successful if it has many visitors that match the websites target market.

Pretty verse performance

The first design element is the website look and feel; it makes the initial impression but has less of an effect on generating organic traffic to your website. While visual design is important, it should not override other web design elements.

Design vs. structure

The second design element focuses on the navigation and website structure. Your homepage needs to contain many strategic elements and these should not be shadowed by bold visual design, but rather complement each other for the benefit if the visitors to your site. As users move through the website, the visual design should carry through enhancing the page content, rather than hindering important search engine optimisation requirements. An effective website design will balance the visual, technical and structural website objectives.

Impactful text

The final element of website design focuses on the content, which ensures that visitors convert to customers and return to your site as it adds value to their content needs. Depending on the nature of your website, different types of content such as images, videos, sound clips etc. may be more important than others but what will always be a primary objective is to ensure the website design enables you to update and grow your website content.

DIGICoCo is based in Johannesburg and assists clients with creating great website designs for their client’s websites to attract the right target market to the site and convert them to leads. Contact DIGICoCo to discuss how we can assist your business creating a website.