How to measure if your website is performing
Having a website is a great step towards ensuring your business is found online. In order for people to find your website online, it needs to be set up correctly so that you can easily measure how your website is used and which content is effective.
Select website monitoring software
There are many different programs and tools to analyse how your website is performing. Some are free (like Google Analytics) and others you need to pay. You can decide to install and run the software yourself or outsource your website performance monitoring to digital specialists to help guide you. Decide on what you want to measure on your website
Define your website objectives
Website can serve many purposes such as selling your products and services online or promoting your products and services. When planning your website, it’s important to define the actions or goals you aim your visitors to complete to convert them into customers. These definitions will help to guide you on what you need to measure.
Compare and monitor the monthly website data
The website analytics will produce allot of data on a daily basis. Within this data will be loads of useful insights on what is working and which content requires more attention. Digital specialists can assist you interpret all the analytics to make the right marketing decisions to ensure your website performs better for your business needs.
DIGICoCo is based in Johannesburg and offers websites analytics for their client’s websites. DIGICoCo uses Google Analytics to monitor the websites created for clients.